It’s a good idea to have a list of keywords that you know your potential customers will be searching for. Give us that list when we begin work for you, and we’ll make sure your content is full of the terms that will get you found online.
Once you have the article, don’t simply use it once. You can post the piece on your website blog page, take paragraphs out to use in your social media posts, and repurpose the copy as much as you can. Great content can be shared time and again.