As your online shop front, your website must present your business in the best possible light. You need to explain the benefits of your service clearly and concisely, and help the readers create a positive connection with your brand.
As well as creating a terrific website, you may also use platforms like LinkedIn Publishing to distribute articles about your industry. Sometimes you’ll be sharing your expertise, other times you’ll want to give your take on a big news story from your sector. Everything you share should have a consistent brand voice, be entertaining and well-structured, and develop your reputation as the authority.