If you are looking for a writer to create copy for your business, the good news is there will be plenty of choices. Creative folk from many different disciplines end up working as professional content creators, and they are all uniquely qualified for the task at hand. So, how to you work out which of this selection box of wordsmiths will be the best fit for your job? Only you can make the final decision but here’s why we believe professional journalists are the pick of the bunch.
Reason #1 – They are full of ideas
Journalism is a tough, relentless job, and one of the big challenges is coming up with fresh, headline-grabbing ideas. When you sit down with your copywriter to start planning out content, you need somebody who’ll bring plenty of suggestions to the table. Journalists are trained to think laterally, have had tons of pitches shot down by ferocious editors, and have experience in crafting pieces that resonate with readers. Together you’ll be able to find great stories from within your company and make them sing.
Reason #2 – They love to investigate
Many people loathe journalists for being nosy, but you can guarantee that a good reporter will fact-check, research and unearth as much as they can about the subject. Of course, you won’t be asking them to write an encyclopaedic series on your industry, but you want a writer who’ll dig deep and be curious to learn more. These inquisitive people will make it their business to know as much about your, your business and the industry as they can so they can write with authority for you.
Reason #3 – They are crowd pleasers
When you write for a national publication, you better be able to keep your readers interested. Feature writers know you have to capture your audience’s attention with a terrific introduction and structure the piece to maintain pace and readability. To make a career as a freelance writer, you have to be able to adapt to the style of whichever publication has commissioned you, so journalists must be good at switching to different voices and tones. This versatility works well for businesses trying to build a strong brand identity because any journalist worth their press pass can quickly channel that distinctive voice in all content.
Reason #4 – They never miss deadlines
If you want to hear an employment horror story, ask a journalist about the day they missed a deadline. In any newsroom or magazine office, a missed deadline is a cardinal sin and one you can never live down. If a journalist is writing your copy, it’ll be with you when they say it will be. You don’t need to worry about chasing or nudging because your copywriter will respect that deadline and deliver on time. It’s not worth the mental anguish for them to miss it.
Here at Front Page Media, we’ve got a team of journalists ready to get started on your content. If you’d to find out more, please get in touch by emailing [email protected] or ring us on 01508 570771.
If you want to have a go at writing your own story for the papers, check out this guide to crafting the perfect press release from our mates at Class PR. These guys really know what they are doing!